100% Whole-Food
Differentiation
Cubberd is America’s new high-standard CPG company, creating food and drinks with 100% Whole-Food Ingredients. We bring ingredient quality, nutrient density, flavor, and purpose together to create products that raise expectations for what everyday food can be.
Our Standards
The Cubberd Standard is built on five foundational standards. Together, they explain what goes into our products, what stays out, how we make them, and why those choices matter.
1. 100% Whole-Food: Our ingredients provide the flavor, aroma, color, texture, functionality, and naturally occurring nutrients in every product. We work with what whole foods offer to create the complete experience.
2. Made In House: We develop and manufacture our products in-house in Los Angeles, CA. Keeping research, sourcing, formulation, and production connected gives us direct control over quality and the freedom to continuously improve our products, processes, and capabilities.
3. Clean Ingredients: We set clear requirements for the ingredients we use and those we exclude. No synthetic minerals, fortified vitamins, manufactured flavors, artificial colors, sugar substitutes, seed oils, or cheap fillers. Our standards explain both our exclusions and the Whole-Food ingredients we choose instead.
4. Flavorful Experiences: We create layered flavor through Whole-Food ingredients, with attention to aroma, texture, progression, and finish. Our sommelier approach brings depth and character to each product, making the quality of our ingredients part of the experience.
5. Convenient Solutions: Our products solve everyday challenges, saving time and effort while delivering on ingredient quality, flavor, and purpose. From preparing a meal to mixing a drink, convenience means more of the work has already been done for you.
Whole-Food
Innovation Lab™
Our Whole-Food Innovation Lab™ is the engine behind every Cubberd product. It brings together ingredient research, food composition knowledge, formulation, sensory development, and manufacturing expertise to expand what we can achieve with Whole-Food ingredients.
Every formulation, experiment, and production improvement adds to our knowledge. What we learn in one product line creates possibilities across others, strengthening our ability to develop increasingly ambitious products.
Our Product Lines
Electrolytes, Seasonings, Fixes, and Moosies each bring their own character and purpose to everyday food and drinks. From hydration and cooking to bold snacks and cold milk mixes, every line expresses the same standards through a distinct experience.
Our Roadmap
Our roadmap focuses on products where we believe we can make a fundamental difference. We pursue opportunities where our ingredients, expertise, and in-house capabilities give us a meaningful path to creating the best product in its category.
That ambition includes the entire experience: nutritional composition, flavor, aroma, texture, functionality, and convenience. As our knowledge and capabilities grow, so does the range of products we can reimagine and create.
We’re building Cubberd to raise expectations for America’s food system and demonstrate how much more is possible with Whole-Food ingredients.